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CRINGING CRAIG

Today host Craig Melvin mocked by fans as he looks uncomfortable during NSFW segment & begs co-stars to move on

CRAIG Melvin couldn't stop talking about women's underwear fast enough on a recent Today show.

The co-host of Today's third-hour looked uncomfortable, and begged his partner to move on after a discussion turned revealing.

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Jill Martin dropped by the Today show to reveal some fall fashion findsCredit: Today show
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Host Craig Melvin got visible uncomfortable when Jill showed off some brasCredit: Today show

It happened while guest and Shop Today host Jill Martin appeared during a segment on fall fashion deals and steals.

The segment started innocently enough, with Jill discussing special values on kids backpacks and ladies hair clips.

Then she moved on to a lingerie company called Naked Rebellion, and introduced their Bralette.

Jill described the item as a thin designer bra-substitute, which "gives you support, but it also gives a little bit of fashion."

She then gave an example, "So if you’re wearing a tank, you can show the strap."

Craig, 43, looked baffled by the bra, and uncomfortable during the entire presentation.

After Jill continued to describe how the bralette fits, using herself as a model, Craig quickly and awkwardly tried to move on to the next product.

"We’ve spent enough time there, how about we come to the clogs!" he stumbled through.

Jill laughed at his reaction, admitting: "I was like I know you can’t wait to get out of that and forget all about it."

But online, fans wouldn't let the newsman off so easily.

"Watching Craig hawk feminine undergarments was #priceless!" one person tweeted.

CRAIG'S COMMENTS

Craig has had his share of cringeworthy moments while hosting the Today show.

In March, Craig was slammed for calling out Will Smith on air over the actor's "rage" in controversial comments.

It came after the A-lister shocked the world by attacking Chris Rock following a joke aimed at his wife, Jada Pinkett Smith.

While everyone was still talking about the incident, Today personality Craig decided to share his own thoughts on the matter just hours after it occurred.

After calling Will's actions "really disappointing," Craig said: “If you’re rearing a boy, especially in this country, you spend so much time talking to our kids about keeping your hands to yourself, controlling your emotions...

"And then there’s also this long-held perception in this country that man of color, especially, can’t control their rage and their anger and to see someone who’s been that beloved for decades – it was troubling on so many levels."

ANGRY RESPONSE

However, some people were not all about Craig's comments and took to Twitter to react.

One wrote: “You are wrong Craig, Men of Color has nothing to do with Will slapping the heck out Chris Rock.

"In the Black culture, if you talk about our mother, and our wife we will kick your a**..."

Another added: “You never cease to amaze me. You also have a duty to represent and protect ‘men of color.’

"Your on air comments did nothing but add fuel to an already volatile situation and are nothing more than another form of Black on Black crime.”

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Craig tried as quickly as possible to move on to the next productCredit: Today show
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The newsman was previously slammed for his comments after Will Smith's Oscars slap
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Craig, second form the left, has been with the show since 2018
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